The Journal
Field notes on publishing, marketing, and building a career.
Long-form essays for authors who take their craft — and their business — seriously.
The Anatomy of a Bestseller Launch
The 8-week orchestration that separates books that trend from books that quietly disappear.
Read essayAuthor Brand vs. Book Brand: The Distinction That Changes Everything
Why building an author platform is more valuable than any single book — and how to think about both.
Read essayDevelopmental, Copy, and Proofreading — What Every Author Should Know
The three editorial passes, when each matters, and how much you should budget.
Read essayAmazon Ads for Authors: A Realist's Guide
What actually works in 2026 — and the tactics that quietly waste your budget.
Read essayWhen to Hire a Ghostwriter (and When Not To)
The three scenarios where ghostwriting is the right investment — and three where it isn't.
Read essayThe Author Website That Actually Converts
Nine essential elements every author site needs, and the pretty features you can skip.
Read essayThe Bestseller Brief
One essay. Every other Tuesday.
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